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Usability and Design at IRCE Focus (Recap)

3 Min Read
Sasha Butkovich

With sessions ranging from quantifying the effectiveness of visual design to SEO-savvy copy, the 2015 IRCE Focus: Digital Design conference stayed true to its promise to provide the most current education in site design, mobile applications, and user experience.

Rachel_Alison_IRFocus

While presentations drew quite a crowd (see below for social media’s session takeaways), nothing was quite as impactful as the free design consultations provided by participating vendors like Corra.

Corra’s Creative and User Experience Directors, Christy Nyberg and Ryan Leffel, aligned their design disciplines to provide each brand with half an hour of complimentary usability testing and site reviews. These brief but comprehensive meetings are just a quick introduction to Corra’s customer-centric approach to design and UX.

For more on information on improving the online shopping experience, visit our design services page. For more impressions and takeaways from IRCE Focus, check out our social media overview below. line

#Overheard at IRCE Focus:

“If you are in a physical store and the checkout is not working, you go to the next register. If that happens online, you go to another store.” —Derek Nelson, Partner, Creative Director & Co-Founder, Clique Studios (Heard at Optimizing Checkout Pages)

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Top Tweets:

ircetweet2 ircetweet3 Screen Shot 2015-03-19 at 4.25.27 PM ircetweet1 line Instagrams from IRCE Focus:

We have arrived! #irce #design #la (@annerjohnson)

We have arrived! #irce #design #la (@annerjohnson)

Good morning LA #earlymorning #irce #ircefocus #irce2015 (@siurious)

Good morning LA #earlymorning #irce #ircefocus #irce2015 (@siurious)

Behind the scenes at LA Live ready for an awesome day at #irce LA. (@bmccrory23)

Behind the scenes at LA Live ready for an awesome day at #irce LA. (@bmccrory23)

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Sasha Butkovich is Marketing Copywriter at Corra, a New York and Los Angeles based digital agency that provides high-performing ecommerce solutions for fashion, lifestyle and beauty brands and retailers. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.

Sasha Butkovich

Sasha Butkovich is Communications Marketing Manager at Corra. Managing the agency's communication, branding, PR and social strategies, Sasha focuses on developing engaging content for decision makers in the digital commerce industry. Sasha brings a background in copywriting and over five years in ecommerce marketing to her role at Corra.

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Corra is the global digital agency that lifestyle brands trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver complex digital solutions to leading B2C and B2B retailers.

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