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Corra and Listrak Partner to Launch Ten Thousand Villages

2 Min Read
Corra

Corra and Listrak recently joined forces to launch a new ecommerce store with fully integrated marketing solutions for Ten Thousand Villages, one of the world’s largest Fair Trade organizations.

With more than 70 retail outlets throughout the United States, Ten Thousand Villages provides a marketplace for artisans from all over the world. Available products include unique handmade gifts, jewelry, home decor, art, textiles, serveware and personal accessories representing the diverse cultures of craftspeople in Asia, Africa, Latin America and the Middle East.As a non-profit with a large and loyal customer base, the company needed a robust ecommerce store and consistent communication across multiple channels and locations. Given the increasing importance of online sales to its overall business, Ten Thousand Villages decided to relaunch its ecommerce site onto an enterprise-level platform ahead of the 2011 holiday shopping season. They selected Magento as the platform and turned to Corra to implement the new store.

A Listrak client since 2010, Ten Thousand Villages had implemented various email marketing solutions including Customer Purchase Metrics and Shopping Cart Abandonment to target its customers and grow its ecommerce business. As part of the move to the new platform, it was vital to preserve and improve these successful email-marketing programs. As luck would have it, Listrak had recently developed a fully integrated Magento Extension. By working closely together, the combined Corra and Listrak teams were able to integrate Listrak’s services into the new site without a hitch.

In the wake of the successful launch of Ten Thousand Village’s new site, Listrak and Corra made the decision to formally partner. “Given how well we worked together on this first project, it made good sense for our firms to officially tie the knot,” said Michael Harvey, Corra COO. “We are now in a position to bring the combined solution to the ecommerce market at large.”

In addition to getting the Listrak’s Extension up and running with no disruption of service, Corra also made numerous customizations to Magento including expanding the capabilities of the native gift registry functionality, an important requirement for Ten Thousand Villages because of the large amount of sales made through registries. Also of note, Corra took advantage of Magento’s native multi-store capability to provide over 80 separate sites for Ten Thousand Village’s individual stores, all running on the same instance of the application. Physical Inventory on hand at these physical stores was integrated into the product availability displayed to online shoppers.

“Our focus is driving ecommerce revenue via automated email marketing solutions that increase conversions and customer value,” said Ross Kramer, Listrak CEO. “Given the capabilities and tight integration of our Magento Extension, and how well we work with Corra, I expect Ten Thousand Villages will be just the first of many successful launches.”

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CorraTech is now Corra!

Corra

Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. With seven offices and headquarters in the key markets of New York, Los Angeles, and London, Corra is uniquely positioned to service international retailers with ambitious omnichannel goals.

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Corra is the global digital agency that lifestyle brands trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver complex digital solutions to leading B2C and B2B retailers.

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