Insights from eTail West, Days 1 + 2
| By: Sasha Butkovich
eTail West 2015 is in full swing! Held this year in sunny Palm Springs from February 17—20, the conference provides retailer executives with four days of inspiration, business solutions, networking, and actionable takeaways.
Among the many topics touched on during Day 1 and Day 2, we found that retailers were especially excited by mobile and omni-channel commerce as well as by customer analytics and big data. The following is a quick look at what everyone was buzzing about:
Some interesting takeaways from the Mobile & Tablet Summit:
1. 65% of retail sales begin on a smart phone (source)
2. Consumers are purchasing 5X more mobile devices than they are TVs or desktop computers (source)
3. 53% of all emails are opened on a mobile device (source)
#Overheard at eTail West:
“Let’s get away from dataless decision making.”
—Erik Lautier, EVP & Chief Digital Officer, bebe Inc.
(heard at the Conversion Growth Through Testing & Optimization session)
Photos from eTail West:
Sasha Butkovich is Marketing Copywriter at Corra, a New York and Los Angeles based digital agency that provides high-performing ecommerce solutions for fashion, lifestyle and beauty brands and retailers. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.---
Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.