Corra's Insight on Amazon and the state of MultiChannel Commerce quoted in the Seattle Times
September 1, 2012–In a recent Seatle Times article entitled, “As Tax-Free Sales Go, Amazon Looks to Speed, Convenience,” Michael Harvey, COO Corra, offers his insight on Amazon’s motivation for pushing for faster delivery. He explains that the tactic is likely an effort to compete with multichannel competitors who offer buy-online/pick-up-in-store services.
“If I’m working away in my office and I want something later that night, I could place my order on Amazon and have it waiting for me when I get home,” says Harvey. Is this a cue for an innovative response from retailers?
Read the full article at Seattle Times.
Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.