Director of Optimization, Personalization and Analytics

Do you have some serious skills in business strategy, project management, or ecommerce strategy? We’re looking for you! Corra is a fast-growing, award-winning digital agency that specializes in ecommerce solutions for fashion, beauty and lifestyle brands. Winner of multiple Crain’s Best Places to Work Awards, we offer exciting and challenging projects with industry leading companies, competitive health benefits, flexible work arrangements, ongoing career development, company outings and tons of other bonuses.

Corra is seeking a dynamic leader to become its Director of Optimization, Personalization and Analytics. We are looking for someone who has at least 5-7 years of experience directly managing multi-person teams at an e-commerce brand or retailer who can both support and grow the team we have, but also serve as an in-house expert on optimization campaign strategy, A/B/Multivariate testing, segmentation, SEO best practices, tag management and journey building. You are an expert in your field. You have a deep understanding of site conversion metrics and tools; you can dazzle a client with insightful recommendations on how to optimize and personalize their site; you provide oversight and input into strategic client roadmaps.

The primary goal of this position is to continue building a world-class professional services team focused on driving client ecommerce success through website Optimization, Personalization, SEO and the sophisticated application of Analytics and Data Science.

As a Director reporting to the VP of Digital Transformation, you will manage a multi-disciplinary team, develop and recruit team members, and actively collaborate with Corra’s other Delivery departments including Engineering, Design, Solution Strategy, and Project Management to deliver true end-to-end services across the entire digital commerce project life cycle. You will also work closely with Sales to support ongoing business development efforts. You must demonstrate a successful track record of building, leading, and motivating a high growth and fast-paced team and delivering successful projects in complex situations.


  • Deliver services based on Optimization and Personalization that demonstrate the strong, positive financial returns for clients who apply these practices to their businesses
  • Evangelize and explain the benefits of Optimization and Personalization in both client and sales settings
  • Lead, manage and develop a team of winning services professionals serving a large and disparate client base
  • Collaborate with other department heads on issues such as resource allocation, project scheduling, and identifying opportunities to deliver additional services
  • Identify and drive new initiatives to improve performance and efficiency of the department
  • Ensure any client issues are resolved quickly, leveraging resources from across the company as needed
  • Monitor and manage key department metrics such as utilization rates and client satisfaction
  • Plan resource needs and allocations to support a growing book of business while maintaining client satisfaction and department profitability
  • Train, retain and recruit department staff
  • Work closely with Sales to ensure successful selling and scoping of relevant professional services, including hands-on deal involvement in key prospect sales pursuits
  • Contribute to developing new and innovative strategy service offerings focused on omnichannel and digital commerce
  • Maintain Corra’s culture and reputation for excellence in professional services
  • Actively participate in the achievement of corporate strategic and operational goals
  • Be recognized as a valuable and trusted teammate by other department heads and Delivery teams as well as other functional areas within Monetate
  • Provide executive project & program oversight and client communication
  • Desired Skills and Experience

  • 5-7 years of hands-on ecommerce experience at a brand or retailer leading a Strategic or Product focused team
  • Experience with key Optimization and Personalization tools (Monetate, Optimizely, Adobe Target)
  • Demonstrated expertise in SEO, Tag Management and Data Analytics a must
  • Passion for client, portfolio and team management
  • Passion for technology and innovation
  • Passion for ecommerce and omnichannel digital commerce
  • Experience in assisting with pre-sales engagements driving services revenue
  • Track record of successfully collaborating with sales teams
  • The ability to strategically guide and manage complex customer relationships
  • Experience leading, managing and developing a team
  • Steadfast nature and desire to grow a business
  • Ability to quickly grasp and distinctly explain technological and business concepts
  • Strong understanding of business processes and their implementation into enterprise solutions
  • Excellent communication (customer and internal), presentation and negotiation skills
  • Experience working with / within a professional services delivery for a software company, agency, or consulting firm a plus
  • Experience with Atlassian’s Jira issue management tool is a plus
  • MS Office Suite proficiency required
  • Personal Attributes

  • Demonstrated track record as a true, true self-starter who will be excited about the prospect of building a world-class department
  • Outstanding communications skills, both oral and written—no exceptions
  • Strong presentation and consensus building skills
  • Strong time-management skills for switching between varied tasks
  • Highly organized, detail-oriented, and process-oriented
  • Ability to quickly learn, understand and apply new technologies
  • Action oriented with a strong sense of urgency
  • Dependable with strong follow through skills
  • Demonstrated strong analytical, problem solving, and troubleshooting skills
  • Demonstrated strong capacity for understanding and factoring of technical and business information