Objective

Built for going toe-to-toe with hungry grizzlies, YETI Coolers is well known among adventurers for producing top notch coolers and gear. With customers who are habitually in the great outdoors, YETI wanted a mobile-friendly ecommerce site that would be accessible anywhere.

Solution

Corra built a custom responsive design site as robust as YETI's popular coolers. In addition to restructuring the main menu to allow users to filter by category and activity, we custom designed infographic details on product pages. We also created content-rich Ambassador pages to profile real outdoor adventurers using and endorsing YETI coolers. The site also features an interactive About Page complete with 360-viewer and animated illustration to explain YETI's advanced technology.

services
  • Responsive Design
  • Custom Coding
  • Site Structure + Taxonomy
  • Visual Design

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