This Week in Ecommerce: April 6 to April 10

| By: Sasha Butkovich

Every Friday, Corra will bring you the top ecommerce and multi-channel news headlines of the week. Read on to catch up on the big stories from April 6 through April 10.

This week, Google revealed that US retailers see 10 times more conversions on mobile when they also factor store visits into the performance analysis. Omni-commerce is real, everyone! But of course, that doesn’t mean ecommerce is going anywhere. A new forecast predicts global online sales will grow 18.4% in 2015 to reach a whopping $994.5 billion.

If you’re looking to get your share of that chunk of consumers’ change, a new study by Forrester encourages retailers to quit worrying about those crazy Millennials and court older shoppers instead. You know, the ones who actually have cash to spend. And for the big spenders, Luxury Daily rounded up the top 10 luxury branding efforts of Q1. My personal favorite: Audi’s “disappearing billboards” that projected images on clouds (although I think they may have borrowed that idea from Batman).

Click the links below for more details!

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Google reveals impact of in-store visits on conversions (eConsultancy)

So how does the inclusion of store visits affect the Estimated Total Conversions metric? According to new data released by Google this week, retailers in the United States are seeing four times more conversions overall and 10 times more conversions on mobile when they factor store visits into their search ad performance analysis.”

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Global web sales will top $994 billion this year (Internet Retailer)

“Global e-commerce sales will reach $994.5 billion this year, up 18.4% from $839.8 billion in 2014, according to a new forecast from A.T. Kearney. That compares to a 20.8% year-over-year increase in 2014, with a 16.1% increase anticipated for 2016, to $1.155 trillion.”

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Retailers Urged to Ditch Millennials in Favor of Older Shoppers (Bloomberg Business)

“Retailers should stop wasting so much time trying to win over millennials because they’re often broke. Instead, they should target older shoppers with more money to spend.

That’s a key finding from a report by Forrester Research Inc. called “The Future of Shopping,” which looked at income and demographic changes over the past 40 years.”

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Top 10 luxury branding efforts of Q1 (Luxury Daily)

“Many of the branding efforts seen in the first quarter concentrated on issues, social and environmental, that have become part of the social construct of consumers’ lives. Others took well-established brand codes and aimed for a modern approach to communicate with an up-and-coming consumer demographic and those who are social media savvy.”

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Sasha Butkovich is Marketing Copywriter at Corra, a New York and Los Angeles based digital agency that provides high-performing ecommerce solutions for fashion, lifestyle and beauty brands and retailers. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.