Savvy Retailers Make Room for Mobile

| By: Abena Gyebi

With Mobile on the Rise, Desktop Web Search Declines for the First Time

Recent studies show that desktop Web search has declined for the first time since 2006–ComScore data from September indicated a 4% decline as compared to last year, while Macquarie Group’s analysis accredited the decline to an increasing number of mobile searches.There’s no doubt about it. As consumers turn more and more to their mobile devices for online interactions, retailers who are serious about having an engaging, customer-centered focus must meet their customers on this new frontier. And now there are stats to prove it.

And they’re right. Spending on mobile search advertising has swelled more than threefold in the last year according to a release by eConsultancy in June. That means the savvier retailers have gotten wise to the mobile trend, and have not only incorporated mobile into their overall engagement strategy but also into their financials.

At Corra we’ve been seeing the same realignment in traffic (both browsing and buying) coming to our clients’ websites increasingly from untethered devices. It was only a matter of time before the data backed up our experience.

 

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Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.