More Investment in Mobile and other Digital Planning Trends for 2014
As the digital landscape is quickly evolving to meet the demands of online shoppers, brands and retailers need more than just to know about the ever-increasing industry standards, they need sound strategies to keep up with them. A recent survey by Webmarketing 123 shows the top challenges, goals and plans for 2014. One statistic that really stood out to us was this– 75% of marketers plan on investing more in mobile in 2014. Considering that 56% of American adults own smart phones (Pew), and 4 out of 5 smart phone owners use their devices to shop (comScore), preparing a mobile strategy is a “smart” way to go.
See the infographic below for full report of 2014 insights.
Infographic via Social Media Today, image via Play Intelligence
[rendertool][type_person][prop_name]Abena Gyebi[/prop_name] is [prop_job]Copywriter + Marketing Manager[/prop_job][/type_person] at [type_corp][prop_desc][prop_name]Corra[/prop_name], a [prop_loc]New York[/prop_loc] and [prop_loc]Los Angeles[/prop_loc] digital agency that specializes in ecommerce solutions for fashion and lifestyle brands and retailers. [prop_mkffr]From responsive design to systems integration, we deliver award-winning web design, development, strategic consulting and support services for the Magento Enterprise and hybris platforms.[/prop_mkffr][/prop_desc][/type_corp][/rendertool]