Is Responsive Web Design for You?

| By: Corra

Corra Designer Darla Sawler Addresses Benefits of Responsive Design in Internet Retailer

Responsive Web Design Strategy

In a feature article with Internet Retailer magazine, Darla Sawler, Interaction Designer at Corra, lends her thoughts on the functional benefits of responsive web design as a mobile strategy for brands and retailers.

“The pro with pure responsive is that you have a single, flexible overall design and code base that adapts on the fly to the device type,” Darla says. “RESS today is what pure responsive was a few years ago–a technique being worked out by some leading developers and designers that gradually made it into the mainstream. We’ll be building a majority of our sites with the hybrid approach within 12 to 18 months.”

Visit Internet Retailer for Darla Sawler’s full insight on Responsive Design.

Photos via Internet Retailer and About

Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.