Corra Designer Darla Sawler Addresses Benefits of Responsive Design in Internet Retailer
In a feature article with Internet Retailer magazine, Darla Sawler, Interaction Designer at Corra, lends her thoughts on the functional benefits of responsive web design as a mobile strategy for brands and retailers.
“The pro with pure responsive is that you have a single, flexible overall design and code base that adapts on the fly to the device type,” Darla says. “RESS today is what pure responsive was a few years ago–a technique being worked out by some leading developers and designers that gradually made it into the mainstream. We’ll be building a majority of our sites with the hybrid approach within 12 to 18 months.”
Visit Internet Retailer for Darla Sawler’s full insight on Responsive Design.
Corra is a New York and Los Angeles based digital agency creating unified commerce experiences for fashion, lifestyle and beauty. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.