Luxury and Lifestyle Merchants Try Out Innovative Ecommerce for Holiday 2013
With brands and retailers clamoring to get the attention of holiday shoppers, the holiday season can sometimes bring out the most creative campaigns of the year–especially in the fashion and lifestyle industries. Throwback ad archives, subway vending machines…and the holiday season only just started! Below are 4 brands and retailers that have made innovative use of their ecommerce functionality for the 2013 holiday season.
1. L’Oreal Paris
What’s the new way to stay ahead of digital shopping trends this holiday season? Beauty vending machines…in the NYC Subways. Through the end of December (and possibly thereafter if it’s popular), strap hangers in the 42nd Street/Bryant Park station will encounter L’Oreal’s the high-tech “Intelligent Color Experience,” an interactive vending machine system for beauty products whose featured full length mirror will let them match makeup to their outfit. (And yes, that’s THE Coco Rocha in the Instagram below!) [Source: Fashionista]
(Photos via Instagram, lorealparisusa)
Letting customers save a wishlist? At this point, that’s an old news ecommerce strategy. Wishlists give customers a quick way to relocate items they’ve already discovered and loved. But this holiday season, Longchamp jazzes them up up by launching their new My Wishlist app on Facebook. The app lets you fall in love with Longchamp products via video, single out your favorites for a wishlist, drop unsubtle hints by sharing said list with your Facebook fam, and link potential gift givers directly to the product page (so they don’t need to search the Longchamp site and find your gift faster). [Source: Luxury Daily]
(Photo via Facebook, Longchamp)
3. Kenneth Cole
In honor of its 30th anniversary and with an eye on the holiday season, Kenneth Cole introduces a new interactive microsite, 30yearsbold.com, that offers customers full immersion into the Kenneth Cole brand and lifestyle. It features a searchable, shareable archive of Kenneth Cole’s iconic brand advertising that links directly to in stock product. [Source: New York Times]
(Screenshot via 30yearsbold.com)
4. Best Buy
Best Buy, the big box retailer that’s been historically haunted by “showrooming,” has decided to reclaim the terminology by promoting their multi-channel commerce capabilities via In-Store Pick Up (i.e. buy online and collect in nearby brick-and-mortar stores) and Low Price Guarantee services. Talk about integrated inventory! They also boldly declare themselves “Your Ultimate Holiday Showroom” in a tagline at the end of the ad. [Source: YouTube, Best Buy]
(Background via Longchamp)
Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.