Recap: Highlights from eTail West 2015

| By: Sasha Butkovich

From in-store mobile use to conversion optimization, the 2015 eTail West conference was packed with lively discussions of topics most relevant to today’s online retailers. The annual conference united retail executives and industry-leading experts in sunny Palm Springs for three days of learning, networking and inspiration.

Mobile and omni-channel commerce strategy, along with customer analytics and big data, were predominant themes of the first two days. Presenters like Aurelie Guerrieri from MobPartner, spoke on driving sales in store with mobile, showing that a fun and differential mobile shopping experience can engage and excite customers and help drive sales, online, in-app and in store.

By Day Three, personalization was the hot topic heard around the conference. Removing friction, in-store mobile usage, and understanding online consumer behavior were also big themes throughout the day.

Below are some key takeaways from the conference:

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Top Insights from eTail West:

1. 65% of retail sales begin on a smart phone (source)
2. Consumers are purchasing 5X more mobile devices than they are TVs or desktop computers (source)
3. In 2015, Americans spend an average 15.5 hours a day consuming digital media. (source)
4. Americans see an average of 29,000 marketing messages a day. (source)
5. It takes an average customer 3 minutes to fill out all the fields for each ecommerce transaction. (source)

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#Overheard at eTail West:

“Personalization is a strategic initiative, and it needs a champion.'”
—Sean Moran, CEO, Reflektion

(Heard at The Evolution From Mass To Personal: The Personalization Journey, the Personalization Panel Discussion) 

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Instagrams from eTail West:

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Busy morning in the solutions zone at #etailwest. – Matthias (@etailnews)

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JD takes on the Omni-Channel panel!#etailwest #etailwest2015 #omni #ecommerce #sportsauthority (@spawlak)

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So long #etailwest next stop Vegas! #marketingsherpa #emailsummit (@mrleszczynski)

 

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Top Tweets:

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Sasha Butkovich is Marketing Copywriter at Corra, a New York and Los Angeles based digital agency that provides high-performing ecommerce solutions for fashion, lifestyle and beauty brands and retailers. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.