Agency Commits to Client Success and Women in Leadership
NEW YORK — Corra is pleased to announce an exciting promotion within the company’s leadership team. Rachel Weir, formerly the VP of Sales and Marketing, now takes on the role of Chief Client Officer, emphasizing the customer-focused mentality of the digital commerce agency. This move also marks Corra’s first female C-Level executive, reflecting Corra’s commitment to leading the charge for women in tech.
As CCO, Weir’s initial initiative will be to lead the recently overhauled Client Relations team, with an unparalleled focus on real client success. Rather than basic account management, Corra’s Customer Success Managers will concentrate on the execution and quality of their services, as well as the measurable results of their clients’ businesses.
“Rachel has been a vital asset to the agency from day one,” said CEO Ron Bongo. “As Chief Client Officer, she’ll serve as a strategic counterpart to our Chief Operating Officer and a counterbalance to our delivery organization. Through this joint collaboration, I’m excited to say we expect to improve our ability to exceed client expectations and improve our deliverables. Rachel’s new role will ensure we are self-evaluating and adapting for the benefit of our clients.”
“I’m honored to be stepping into this position,” said Weir. “It’s a joy leading a team of individuals who take their craft seriously yet remain humble enough to break down barriers and collaborate.”
Weir’s promotion to CCO additionally shows Corra’s commitment to enabling and elevating women into key leadership positions. According to the National Center for Women & Information Technology (NCWIT), women made up just 25% of tech positions in 2015. In comparison, Corra’s global team is comprised of 41% women, who also make up half of all positions at the Director level and above. This is attributed to inclusive hiring practices that focus on hiring the best candidate for any role, and a company culture that emphasizes work-life balance and a collaborative and supportive working environment.
“Beyond just statistics, we truly value the women within Corra,” Weir said. “Our leadership team takes note of the lack of women represented in our space, and we vow to be leaders in change.”
Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.