Beyond Ecommerce: Online Shopping for Fashion Gets Real

| By: Corra

WNYC's New Tech City highlights Bonobos as Fashion Ecommerce Store that moved Multi-Channel

What happens after an online business has tapped out its target online customer base? How does it continue to grow? For many fashion e-retailers, the answer is offline.

In a new podcast on WNYC’s New Tech City, Magento client, Bonobos is highlighted among online fashion start-ups that made it big in ecommerce and ventured into the world of brick-and-mortar retail, showrooms and department stores. The goal is to attract customers who aren’t comfortable buying clothing or fashion items without first trying them on.

The multi-channel model is quickly becoming the norm for successful internet retailers. Online is a great place to start, but where do you go from there?

NPR New Tech City Podcast- Online Shopping Gets Real

 

Photo via roberydyer

Corra is a digital agency creating transformative commerce experiences for fashion, beauty and lifestyle brands. With headquarters in New York, Los Angeles and London, Corra provides strategically led creative and technology solutions to a growing global market.