WNYC's New Tech City highlights Bonobos as Fashion Ecommerce Store that moved Multi-Channel
What happens after an online business has tapped out its target online customer base? How does it continue to grow? For many fashion e-retailers, the answer is offline.
In a new podcast on WNYC’s New Tech City, Magento client, Bonobos is highlighted among online fashion start-ups that made it big in ecommerce and ventured into the world of brick-and-mortar retail, showrooms and department stores. The goal is to attract customers who aren’t comfortable buying clothing or fashion items without first trying them on.
The multi-channel model is quickly becoming the norm for successful internet retailers. Online is a great place to start, but where do you go from there?
Photo via roberydyer
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