Beyond Ecommerce: Online Shopping for Fashion Gets Real

| By: Corra

WNYC's New Tech City highlights Bonobos as Fashion Ecommerce Store that moved Multi-Channel

What happens after an online business has tapped out its target online customer base? How does it continue to grow? For many fashion e-retailers, the answer is offline.

In a new podcast on WNYC’s New Tech City, Magento client, Bonobos is highlighted among online fashion start-ups that made it big in ecommerce and ventured into the world of brick-and-mortar retail, showrooms and department stores. The goal is to attract customers who aren’t comfortable buying clothing or fashion items without first trying them on.

The multi-channel model is quickly becoming the norm for successful internet retailers. Online is a great place to start, but where do you go from there?

NPR New Tech City Podcast- Online Shopping Gets Real

 

Photo via roberydyer

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[rendertool][type_corp][prop_desc][prop_name]Corra[/prop_name] is a [prop_loc]New York[/prop_loc] and [prop_loc]Los Angeles[/prop_loc] digital agency that specializes in ecommerce solutions for fashion and lifestyle brands and retailers. [prop_mkffr]From responsive design to systems integration, we deliver award-winning web design, development, strategic consulting and support services for the Magento Enterprise and hybris platforms.[/prop_mkffr][/prop_desc][/type_corp][/rendertool]