Let’s face it–mobile commerce is on the rise. According to a report from eMarketer, tablet and smartphone purchases accounted for 11 percent of total e-commerce sales in 2012. That number is predicted to increase to 13 percent in 2013, with a hefty bit coming from apparel. A separate eMarketer study revealed that the apparel and accessories market is growing faster than any other ecommerce product segment.
It’s clear having a mobile strategy is more than a good idea, it’s essential. But how it should be implemented to be most effective has thus far been a little less clear. Buying on a mobile site isn’t exactly the same as buying on a desktop site, after all. So here are three things that are important to think about when constructing a successful mobile strategy:
- Use mobile to drive sales, not just make sales. Remember, mobile is a lifestyle.
- Not all mobile devices are created equal. Customers use them differently, and for different purposes.
- Don’t forget about ecommerce multitasking. According to Google, 85 percent of online shoppers start searching for a product on one device, before completing their purchase on another.
Read our full story, “One Size Doesn’t Fit All Devices: 3 Keys to Mobile Success” at Apparel Magazine.
[rendertool][type_person][prop_name]Michael Harvey[/prop_name] is [prop_job]COO[/prop_job][/type_person] of [type_corp][prop_desc][prop_name]Corra[/prop_name], a [prop_loc]New York[/prop_loc] and [prop_loc]Los Angeles[/prop_loc] digital agency that specializes in ecommerce solutions for fashion and lifestyle brands and retailers. [prop_mkffr]From responsive design to systems integration, we deliver award-winning web design, development, strategic consulting and support services for the Magento Enterprise and hybris platforms.[/prop_mkffr][/prop_desc][/type_corp][/rendertool]