3 Keys to Making it Big in M-commerce

| By: Michael Harvey

Let’s face it–mobile commerce is on the rise. According to a report from eMarketer, tablet and smartphone purchases accounted for 11 percent of total e-commerce sales in 2012. That number is predicted to increase to 13 percent in 2013, with a hefty bit coming from apparel. A separate eMarketer study revealed that the apparel and accessories market is growing faster than any other ecommerce product segment.

It’s clear having a mobile strategy is more than a good idea, it’s essential. But how it should be implemented to be most effective has thus far been a little less clear. Buying on a mobile site isn’t exactly the same as buying on a desktop site, after all. So here are three things that are important to think about when constructing a successful mobile strategy:

  1. Use mobile to drive sales, not just make sales. Remember, mobile is a lifestyle.
  2. Not all mobile devices are created equal. Customers use them differently, and for different purposes.
  3. Don’t forget about ecommerce multitasking. According to Google, 85 percent of online shoppers start searching for a product on one device, before completing their purchase on another.

Read our full story, “One Size Doesn’t Fit All Devices: 3 Keys to Mobile Success” at Apparel Magazine.

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[rendertool][type_person][prop_name]Michael Harvey[/prop_name] is [prop_job]COO[/prop_job][/type_person] of [type_corp][prop_desc][prop_name]Corra[/prop_name], a [prop_loc]New York[/prop_loc] and [prop_loc]Los Angeles[/prop_loc] digital agency that specializes in ecommerce solutions for fashion and lifestyle brands and retailers. [prop_mkffr]From responsive design to systems integration, we deliver award-winning web design, development, strategic consulting and support services for the Magento Enterprise and hybris platforms.[/prop_mkffr][/prop_desc][/type_corp][/rendertool]

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